OpenAI Introduces Virtual Try-On and Favorites for ChatGPT Shopping

OpenAI has globally launched new shopping features for its conversational AI assistant, ChatGPT, on Thursday. These updates aim to enhance online retail experiences by allowing users to virtually try on clothing and accessories and save desired products for later.

The new functionalities leverage the ChatGPT Images 2.5 model, which OpenAI states offers more natural lighting, richer textures, reliable editing instructions, and reduced image generation latency. Users can upload a selfie or full-body photo to visualize items, or even upload an image of an item to have ChatGPT try it on for them. A new “try on” button appears in shopping results to facilitate this.

Alongside the virtual try-on, a new Favorites option enables users to save discovered products to a Library within the app, storing them with try-on images. These developments position ChatGPT in areas previously dominated by platforms like Pinterest and Google, which launched its own virtual try-on feature last year.

OpenAI's move follows earlier experimentation in the shopping space, including an instant checkout feature that did not perform well. The company is now focusing on consumer use cases that integrate its advanced AI image generation with practical shopping tools.

What to watch: How ChatGPT's new shopping features compete with existing retail visualization tools.

Editor's note: The article accurately captures all key facts from the source, including the specific model name and the new features.

This article is AI-generated and fact-gated. Original reporting: TechCrunch