Samantha Ruth Prabhu Wins Bombay High Court Order Against AI Misuse of Identity

Actress Samantha Ruth Prabhu has secured interim protection from the Bombay High Court, which on Thursday barred AI platforms, e-commerce portals, and digital media entities from using her name, image, and voice without explicit permission. The court also mandated the removal of existing unauthorized content featuring the actor.

Justice Madhav Jamdar, presiding over the suit on personality rights, observed that the evidence presented indicated a clear infringement of Samantha’s personality and publicity rights through non-consensual AI-generated deepfakes and morphed content. The judge cited Articles 19(1)(a) and 21 of the Constitution, along with Section 38B of the Copyright Act, as protecting her rights.

Samantha had moved the court to seek protection against such content, targeting 18 defendants, including technology platforms, AI developers, and e-commerce entities, as well as unknown infringers through a John Doe order. She invoked Sections 62 and 38B of the Copyright Act and was granted leave under Clause XII of the Letters Patent on August 28, allowing the court to hear matters extending beyond its usual territorial limits due to her business and goodwill in Mumbai, despite infringing activities by non-resident defendants.

What to watch: The next hearing in the case is scheduled for December 10.

Editor's note: The draft accurately reflects the legal details and the scope of the court order described in the source.

This article is AI-generated and fact-gated. Original reporting: Bollywood Hungama