Study finds AI-assisted corporate communications lead to language convergence

A study published in the Academy of Management Proceedings reveals that companies using AI tools for earnings presentations are producing increasingly similar, boilerplate content. Researchers from Binghamton University and other institutions found that this stylistic convergence can negatively impact market reactions, as investors perceive the disclosures as less informative and lacking firm-specific details.

While AI enhances clarity and efficiency, the study notes it tends to smooth away the unique individual voice of corporate leaders. The research team contrasted these prepared, AI-influenced presentations with spontaneous Q&A sessions, which remained distinct. Future studies will examine whether similar patterns emerge in sustainability reports and annual filings.

Editor's note: Accurately captures the study's findings on language convergence and the perceived lack of firm-specific detail.