Study finds AI-assisted corporate communications sound increasingly identical

A study published in Academy of Management Proceedings reveals that public companies using AI to draft earnings presentations are producing increasingly similar, boilerplate content. Researchers led by Binghamton University's Jujun Huang analyzed quarterly earnings transcripts and found that AI-polished presentations lacked the unique voice found in spontaneous Q&A sessions.

Investors reacted more negatively to these convergent disclosures, perceiving them as less informative and lacking firm-specific details. While AI can improve efficiency, authors suggest that excessive reliance on these tools can smooth away the individual nuances that maintain corporate credibility. Future research will examine whether similar patterns exist in annual and sustainability reports.

Editor's note: Accurately summarizes the study findings and the distinction between prepared and spontaneous communication.