Alia Bhatt and Carlos Sainz Collaborate in New L’Oréal Campaign

Bollywood actress Alia Bhatt and Formula 1 driver Carlos Sainz have reunited for a new brand collaboration, months after their initial meeting at the Cannes Film Festival earlier in 2026. The two are featured together in a campaign for L’Oréal Paris, promoting the brand’s new Elvive haircare range. While the advertisement has not seen an official release in India, the video has circulated widely across social media platforms.

The association follows significant online interest sparked by their interaction at Cannes, which led fans to speculate about potential professional projects. This campaign marks the materialization of that speculation. Outside of her brand partnerships, Alia Bhatt is currently involved in several major film projects. She recently headlined the film Alpha, which marks her entry into the Yash Raj Films (YRF) Spy Universe, and she has been associated with the digital release of Don’t Be Shy on Amazon Prime Video.

Looking ahead, the actress is scheduled to appear in Sanjay Leela Bhansali’s period drama Love & War, which is slated for a January 2027 release and co-stars Ranbir Kapoor and Vicky Kaushal. Additionally, Bhatt has completed work on Tumbbad 2, where she is reported to adopt a new on-screen avatar. The actress is also set to headline Myntra’s Big Fashion Festival campaign alongside Ranbir Kapoor, which goes live on October 8. Her latest collaboration with Carlos Sainz continues to generate discussion among fans as she balances her ongoing film commitments with international brand work.

What to watch: Future international brand collaborations and the January release of Love & War.

Editor's note: Captures the L'Oreal campaign details and smoothly integrates upcoming film projects from the text.