HYBE Brings Weverse Con Festival to India, Debuting in New Delhi March 2027

HYBE has announced its flagship global music festival, Weverse Con Festival, will be held in India for the first time. The event is scheduled for March 27 and 28, 2027, in New Delhi, marking the festival's inaugural edition outside Korea, according to Bollywood Hungama.

The two-day festival aims to unite Indian and international artists through live performances and fan-focused experiences. The India edition will blend music with interactive activities, brand activations, and cultural experiences, drawing inspiration from the fan communities established around Weverse, HYBE's global superfan platform. The festival is designed to foster connections between artists and fans beyond the stage, featuring a diverse lineup of Indian and K-pop artists, alongside special collaboration stages to bring different artists and cultures together.

Jason Jaesang Lee, CEO of HYBE, stated that Weverse Con Festival India signifies a new chapter in their 'multi-home, multi-genre' strategy and underscores their commitment to India as a key market for global growth. He emphasized leveraging HYBE's global capabilities with India's creativity to expand their ecosystem through experiences resonating with local audiences. Zooil Yang, President of Weverse Company, expressed excitement about delivering the festival to one of the world’s most vibrant K-pop fan communities, extending innovative services and fan experiences from the online platform into a live setting.

Weverse Con Festival India is being co-produced and promoted by BookMyShow Live, the live entertainment division of BookMyShow. Tickets will be available exclusively through BookMyShow. The festival is presented by Kia India, Mastercard, Project B, and Samsung, with NONGSHIM as an Associate Partner. Mastercard will offer its cardholders exclusive access to pre-sale tickets as the banking partner.

Beyond the festival, HYBE’s plans in India include HYBE INDIA, a strategic global office in the country. This office has been conducting auditions across India to discover and develop local talent. Its focus also extends to content production and expanding intellectual property, with an emphasis on creating content that connects with Indian audiences while possessing global potential.

Editor's note: The draft is comprehensive, covers all key dates, stakeholders, and strategic context provided in the source material accurately.