Mumbai Mayor launches 'Flex-Free Mumbai' campaign against illegal signage
Mumbai Mayor Ritu Tawde has initiated the 'Flex-Free Mumbai' campaign, personally removing unauthorised banners and posters in Ghatkopar East. The Brihanmumbai Municipal Corporation (BMC) is implementing a zero-tolerance policy against illegal displays, plastic waste, and unlicensed advertising boards across the city.
Civic officials have been directed to prevent new unauthorised installations, with plans for a mandatory QR code system for official signage. The Mayor is seeking cross-party cooperation to eliminate visual pollution, proposing that agencies printing illegal banners be blacklisted. The administration aims to resolve public complaints regarding unauthorised displays within 72 hours under this new initiative.
Editor's note: The brief effectively summarizes the campaign details and the BMC's proposed measures.
AI-generated and fact-checked against the original report; claims the gate cannot verify are held back.
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